Outcomes

Zero-alcohol drinks (<0.5% alcohol) resemble alcohol in appearance and taste and are often closely linked to a parent alcohol brand yet there are currently no age or marketing restrictions on these drinks, and they are freely promoted to all age groups, including young people.  In an Australian first, and funded by the Channel 7 Children's Research Foundation, Flinders University researchers will examine the impact of the rapidly growing zero-alcohol drinks market on young people’s perceptions of alcohol to determine if…